What are the difference between Search Engine and Directories?

A Search Engine is a programme that usually finds or searches for and recognizes different items in and from a database which corresponds to relevant and important keywords stated by the user and especially used for the purpose of searching the specific sites or blogs or forums or so forth on the WWW (World Wide Web). It is a system of software which is maintained and designed to recognize information on the World Wide Web.

See: How do Search Engines Work, What is Crawling, What isIndexing, What is PR (Page Rank)

On the other hand, Directory can be referred to computing directory, service directory, political directory, business directory, telephone directory and web directory. Generally a directory is used for the purpose of organizing information of a specific type in a particular form, for instance a telephone directory. But a web directory is a subject guide, commonly organized by huge topics and subtopics. For instance, Yahoo is one of the famous web directories in the world (http://www.yahoo.com). 

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An Introduction to Website or Web pages, Web portal and Directories

A website is also known as web site or often called site is a bunch of web pages generally work from a single web domain, where a web site or a site is hosted on a web server, at least one, reachable through a network like Internet or any private local area network (LAN), from end to end of an Internet address familiar with a Uniform Resource Locator (URL). All reachable websites collectively comprised with the World Wide Web (www). A webpage is generally a document commonly written in a plain text distributed with formatting directions of HTML (HyperText Markup Language), XHTML (Extensible HyperText Markup Language). Web pages are retrieved and transferred with HTTP (HyperText Transfer Protocol) to provide privacy for the purpose of user of the webpage content. A website’s pages can normally be retrieved from a URL (Uniform Resource Locator), generally called the web address.

Categories of Websites

Static Website

Generally there are two types of websites. One is Static website and the other is Dynamic website. A static website is one which has generally web pages keep in reserve in a format which is sent to a client web browser. These static web pages are generally coded in HTML (HyperText Markup Language) and CSS (Cascading Style Sheets) are commonly used to manage and control the appearance of HTML. This kind of website generally shows the same information to all the visitors. Static websites normally show consistent level information for the purpose of long period of time.

Dynamic website

A dynamic website is one which can customizes or can changes at any time if required all the time. There are several softwares available for generating dynamic web sites, such as CGI, Java Servlets and Java Server Pages, Active Server Pages and ColdFusion. Many web application and web templates available for the purpose of using programming languages, such as PHP, Perl, Python etc. to build a rapid and dynamic website.

Web Portal

A web portal sometimes called a especial web page designed with several functions that brings information at the same time from different origins in a uniform way. Generally each of the sources of information gets its allocated place on the page for the purpose of displaying information; sometimes a user also can configure which one is to show. For instance of earlier public web portals AOL, Excite, Netvibes, iGoogle, MSN, Naver, Lycos, Indiatimes, Rediff and Yahoo!. Web portals are often differentiated as vertical and horizontal. A vertical portal is a special one which enters into the point to a specific market or interest. 

Types of Web Portals

Web portals are often separated as horizontal and vertical portals. A horizontal portal is mainly used as a platform to different companies in the same economic sector or same kind of producers or distributors. On the other hand a vertical portal is one of the specialized entry points to a particular industry or subject area or demand.

Directory

Directory can be referred to computing directory, service directory, political directory, business directory, telephone directory and web directory. Generally a directory is used for the purpose of organizing information of a specific type in a particular form, for instance a telephone directory. But a web directory is a subject guide, commonly organized by huge topics and subtopics. For instance, Yahoo is one of the famous web directories in the world (http://www.yahoo.com). At present time many other sites have been using a yahoo-like web directory including major portal sites. 

See More: What is Search Engine Optimization

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See More  How does a search engine work

See More: What is Search Engine crawling? and Indexing?

How do we search and What is PR (Page Rank)?

Now the question is how to use Google or Bing or Yahoo to search your desired website or blog? The first thing is that if you know the name of the site, I mean if you know the URL (Uniform Resource Locator)  or the name of the site, say my site name – yoga2all.com and you directly type the site name on the search engine, then you will find out the site. But if you do not know the site name but you wish to find a specific topics, for instance if you want to know something about Types of Breathing Exercise or Pranayama, then you must type these relevant keywords, say – pranayama types, types of pranayama, types of breathing exercise or breathing exercise types and so on. 

When you are typing your desired search term or keyword on the search engine, within a few seconds some of the high ranked websites or blogs will show on the results pages of your desktop or laptop computer screen.

Now click on your desired site you wish to see, as you have already seen a title of a site page or post and a small Meta description is written under each search result. Read the Meta description and go for that.

What is Page Rank?

Generally a PageRank is the number that Google assigns to each website and even each of the website pages within its index, on a scale of 0 to 10 in numbers, to show its algorithm’s calculated assessment of the overall essentiality of the site or blog and even how it would rank in a search results. Though it is not only a single algorithm used by the google to index websites and shows on its search engine results page but also the first algorithm that was used by Google and due to that it is well-known to all.

More clearly we can say that a PageRank results is a form of mathematical algorithm which is based on the webgraph invented by www (World Wide Web) pages as nodes and hyperlinks. The rank of a page or a website or blog depends upon the importance of a particular page. A hyperlink to a page counts as a vote of support. A page which has linked with many other important pages usually receives a high rank itself.

See More: How does search Engine work?

See More: What is Search Engine Crawling and Indexing?

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What is SEO (Search Engine Optimization)?

Optimization of Website

The full form of SEO is Search Engine Optimization. It is the procedure in getting visitors or traffics from the organic search or free search or editorial search or natural search results on all search engines. Almost all the major search engines, for instance Google, Bing and Yahoo have their primary search results, web pages or blog pages or other contents like videos or local listings are commonly shown and ranked according to the utility and validity of the website or blog, though it is fully based on the search engines that consider which pages or contents or videos or so forth are relevant and useful for the users or visitors.

In an Internet marketing strategy Search Engine Optimization is considered how a search engine works and why and what people generally search for. The main search keywords typed by the visitors or the users into a search engine and which search engine are mainly focus and do target the audiences. Search Engine Optimization is long term strategy, it is not a one day or two days task at all. Optimizing a website and boosting a website to get a higher rank is not a very easy task. It is time consuming and involve editing its content, HTML and incorporated with different codes grows its relevance to the specific keywords and to delete and reduce the hindrance to the indexing activities of search engines. There are hundreds of SEO techniques to grow the traffics for a web site for search engine optimization.

See More: How do search Engine works?

See More: What is Search Engine Crawling and Indexing?

See More: SEO Tips for your website of Blog

SEO Curriculum

Learn Search Engine Optimization (SEO)

Understanding of SEO Analysis

• What is a Search Engine?
• What is Searching?
• What are the categories of Searching?
• What is Web Crawling?
• What is Indexing?
• How do Search Engines Work?
• What is a Search Engine Optimization (SEO)?
• How Do We Search
• Understanding Website, Portals, Directories
• Search Engines v/s Directories
• Major Search Engines and Directories
• What is Page Rank?
• The Function of Algorithms and Search Engine Architecture
• White Hat SEO
• Black Hat SEO
• Grey hat Seo
• Ethical SEO
• What is keyword and phrases
• Types of keywords
• Keyword Density
• Inbound and outbound link
• Impression
• Bounce rate

On-Page Optimization

• Content Optimization
• Anchor Text/Anchor Linking
• Title Tag/Heading Tags/Page Title (Tag H1, H2, H3, H4, H5)
• Meta tag
• Meta description
• Meta keywords
• Sub heading tag
• Implementation of KEI effectiveness based Keywords
• Difference between Local keywords and general keywords
• Hot to find top keywords
• How to get keywords for YouTube
• Limitations of Title Keywords and Description
• Search Engines Submission
• Link Building process
• Types of link
• Free links
• Paid links
• Importance of SERP Algorithms
• Distribution of page rank
• Google SEO guide lines
• URL and keywords selections
• Link wheeling
• Thematic linking
• Keywords research and methodology
• Keyword analysis and tools
• Keyword competition analysis
• Google Analytics
• Google AdWords
• Bing Analytics tools
• What is Web 2.0 properties?
• W3C certified Optimization
• Facebook connection with blog or websites
• SEO mistakes to avoid
• Filenames optimization and sub-domain usage
• Search engine crawling fundamental
• Content writing using Spinning and Spun software
• LSI Algorithm
• Anchor Links Optimization
• Using Snippets
• Image tag optimization/Image optimization
• Site map making
• ROBOT.TXT filing
• Sitemap generation tools
• Search Engine Friendly Title
• Search Engine Friendly Descriptions
• Search Engine Friendly Keywords
• Search Engine Friendly Pictures/Graphics
• Search Engine Friendly Content
• Search Engine Friendly Formatting
• Search Engine Friendly Meta Tags
• Search Engine Friendly Links (Anchor Text)
• SWOT Analysis of Website
• Geo Targeting
• Canonical / 404 Implementation
• Yahoo site explorer
• How to make HTML and XML sitemaps
• Promoting Home page
• How to make Home, Sitemap, About me, Copyright, Privacy policy and its usage.
• Header and footer
• Search engine submission
• Promoting through Twitter
• Facebook marketing
• Three ways of link building
• Understanding of basic HTML code
• Concept of Dynamic and Static website/blog and it utility
• Website Architecture analysis
• Domain Name & Components of a Web Site
• What is RSS feed
• One way, two ways and three ways back linking
• IP Address and utility of search engine
• Error page definition and identification
• Redirecting to 301 and 302
• Working with an editorial calendar
• Link formatting and shorting
• SEO toolbar downloading and its utility
• Building internal links
• Building external links
• Creating link bait
• Exploring penguin: The new link approach from Google
• What is Spamming Tactics?
• Group posting
• SEO software introduction

     Off-Page Optimization

• What is Search Engine Marketing (SEM)?
• What is Social Media Managing (SMM)?
• What is Social Media Optimization (SMO)?
• What is Internet Marketing?
• What is the difference between Internet Marketing and SEO?
• Directory submissions
• Google listing
• Classified ads posting
• Blog and forum posting and comment
• Social and blog commenting
• Posting for press release
• Article submission
• Video submission
• Social bookmarking
• Social media (Facebook, Twitter and LinkedIn)
• Community advertising
• Blog marketing
• E-mail marketing
• XML-RSS Marketing
• PPC campaign Management
• Affiliate Marketing
• Directory submission
• Understanding Ecommerce
• The technical components of ecommerce
• Exploring ecommerce information architecture
• Producing ecommerce content
• Adapting ecommerce websites for international audiences
• Understanding Google+ and its utility
• Group posting

     Content Writing/SEO Content Writing

• Content Writing Fundamental
• SEO Content copywriting
• SEO content writing
• Proof reading for content

     

     Blogging

• Blog making and posting
• Concept of Wordpress
• Concept of blogger
• Concept of Weebly
• Concept of Tumblr
• Concept of Joomla

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How do Search Engines Work?

Search Engine Optimization

All most all the Search Engines have two crucial functions, one is crawling and the second is indexing by which provide answers through calculating the relevancy and importance of the search. When an individual inputs a keyword into the search engine according to his or her needs, gets the result. 

The search engine first crawl the content from million of websites and blogs, based on the keyword given by the person and at the same time index the site or blog to show on the search engine result page in accordance with the site’s rank. Once the search engine recognizes the page or pages the person desired to get, the search engine then decode the code from them and store it into some selected pieces in a massive hard disks, to be remembered later when needed for any search query. To acknowledge this enormous task of holding billions of pages which can be retrieved within a fraction of second, because the search engines have built data centers throughout the world. These hideous storage facilities of information hold thousands of electronic devices performing a large number of information. 

More easily we can say that a Search Engine is nothing but an answering machine. When an individual input a keyword to search an information the search engine find and recognize and shows the result on the result page with the help of crawler, the process is done within in a second or two, because no one will wait longer to see a result, so a search engine works hard to find the information in a minimum time. The search engine shows a search result which is relevant to the searcher’s query and the rank of those result pages of page of the perceived usefulness as well as utility. 

So, here it is clear that “Relevance” and “Importance” are the two influential term in SEO. To a Search Engine “Relevance” meaning more than easily searching a page with the right keywords. And on the other hand a Search Engine “Importance” meaning the popularity of a website or blog, or a web page or a blog page or post, the more valuable the content rich in useful and important information the more popularity of the webpage is. Because all the giant search engines are practicing these techniques very successfully. They first look the users’ satisfaction by using metrics that generally interpret popularity. The popularity of a website of blog is determined with the help of certain mathematical equations and algorithms.

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See More: What Is Search Engine? Crawling ? Indexing?

What is a Search Engine, Crawling and Indexing?

Search Engine Optimization

A Search Engine is a programme that usually finds or searches for and recognizes different items in and from a database which corresponds to relevant and important keywords stated by the user and especially used for the purpose of searching the specific sites or blogs or forums or so forth on the WWW (World Wide Web). It is a system of software which is maintained and designed to recognize information on the World Wide Web. The search results are commonly given in a line search results and sometimes mentioned to as SERPs or called Search Engine Results Pages. The information can be of different types such as, images, written documents or contents, videos or other types of files. Almost all the search engine preserves real-time information in running crawler and algorithm.

What is Searching?

A Search Query or a Web Search Query is a term or words or keyword enters into a web-search-engine to satisfy an individual’s information needs. It can be sometimes plain text or hypertext. This can be varied with simple to standard query languages that are regulated and managed by strict syntax rules as command languages with proper keyword.

     What are the categories of Searching?

There are three categories of Searching which cater most of the web search queries such as transactional, informational and navigational.

Transactional

Some queries which is considered the purpose of user to perform a specific task, like buying a car or downloading a screen saver.

Informational

Some queries that generally cover with a wide range of topics for which there can be thousands and thousands of pertinent outcome.

Navigational

Some queries that find a single website or blog or web page of a single operation. For instance, YouTube. 

What is Web Crawling?

A Web Crawler is an Internet bot which systematically browses the WWW (World Wide Web), for web indexing in a typical manner. A Web Crawler sometimes known as Web Spider or an Ant or often called an Automatic Indexer or a Web Scutter. But it is popularly known as Web Crawler. Generally all the giant search engines use this web crawling system software to update its web contents and also to index other websites contents and information.  Crawlers can also validate HTML and Hyperlinks. It also used for the purpose of web scraping.

     What is Indexing?

A Search Engine Index, collects and recognizes, parses and stores data to facilitate the information very quickly and accurately. The indexing outline assimilates the ideas of more than one branches of knowledge like linguistics, cognitive psychology, informatics, mathematics, physics and computer science. More easily we can say a Search Engines designed to search, find and recognize web pages on the internet is called web-indexing or Search Engine Indexing. Almost all the popular Search Engines mainly look for the full text indexing of online as well as documents written in natural language. The search documents can be of several types like, contents, videos, audio etc. 

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