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| Search Engine Optimization |
All most all the Search
Engines have two crucial functions, one is crawling and the second is indexing
by which provide answers through calculating the relevancy and importance of
the search. When an individual inputs a keyword into the search engine according
to his or her needs, gets the result.
The search engine first crawl the content
from million of websites and blogs, based on the keyword given by the person
and at the same time index the site or blog to show on the search engine result
page in accordance with the site’s rank. Once the search engine recognizes the
page or pages the person desired to get, the search engine then decode the code
from them and store it into some selected pieces in a massive hard disks, to be
remembered later when needed for any search query. To acknowledge this enormous
task of holding billions of pages which can be retrieved within a fraction of
second, because the search engines have built data centers throughout the world.
These hideous storage facilities of information hold thousands of electronic
devices performing a large number of information.
More easily we can say that a
Search Engine is nothing but an answering machine. When an individual input a
keyword to search an information the search engine find and recognize and shows
the result on the result page with the help of crawler, the process is done
within in a second or two, because no one will wait longer to see a result, so
a search engine works hard to find the information in a minimum time. The
search engine shows a search result which is relevant to the searcher’s query
and the rank of those result pages of page of the perceived usefulness as well
as utility.
So, here it is clear that “Relevance” and “Importance” are the two
influential term in SEO. To a Search Engine “Relevance” meaning more than
easily searching a page with the right keywords. And on the other hand a Search
Engine “Importance” meaning the popularity of a website or blog, or a web page
or a blog page or post, the more valuable the content rich in useful and
important information the more popularity of the webpage is. Because all the
giant search engines are practicing these techniques very successfully. They first
look the users’ satisfaction by using metrics that generally interpret
popularity. The popularity of a website of blog is determined with the help of
certain mathematical equations and algorithms.
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