SEO Curriculum

Learn Search Engine Optimization (SEO)

Understanding of SEO Analysis

• What is a Search Engine?
• What is Searching?
• What are the categories of Searching?
• What is Web Crawling?
• What is Indexing?
• How do Search Engines Work?
• What is a Search Engine Optimization (SEO)?
• How Do We Search
• Understanding Website, Portals, Directories
• Search Engines v/s Directories
• Major Search Engines and Directories
• What is Page Rank?
• The Function of Algorithms and Search Engine Architecture
• White Hat SEO
• Black Hat SEO
• Grey hat Seo
• Ethical SEO
• What is keyword and phrases
• Types of keywords
• Keyword Density
• Inbound and outbound link
• Impression
• Bounce rate

On-Page Optimization

• Content Optimization
• Anchor Text/Anchor Linking
• Title Tag/Heading Tags/Page Title (Tag H1, H2, H3, H4, H5)
• Meta tag
• Meta description
• Meta keywords
• Sub heading tag
• Implementation of KEI effectiveness based Keywords
• Difference between Local keywords and general keywords
• Hot to find top keywords
• How to get keywords for YouTube
• Limitations of Title Keywords and Description
• Search Engines Submission
• Link Building process
• Types of link
• Free links
• Paid links
• Importance of SERP Algorithms
• Distribution of page rank
• Google SEO guide lines
• URL and keywords selections
• Link wheeling
• Thematic linking
• Keywords research and methodology
• Keyword analysis and tools
• Keyword competition analysis
• Google Analytics
• Google AdWords
• Bing Analytics tools
• What is Web 2.0 properties?
• W3C certified Optimization
• Facebook connection with blog or websites
• SEO mistakes to avoid
• Filenames optimization and sub-domain usage
• Search engine crawling fundamental
• Content writing using Spinning and Spun software
• LSI Algorithm
• Anchor Links Optimization
• Using Snippets
• Image tag optimization/Image optimization
• Site map making
• ROBOT.TXT filing
• Sitemap generation tools
• Search Engine Friendly Title
• Search Engine Friendly Descriptions
• Search Engine Friendly Keywords
• Search Engine Friendly Pictures/Graphics
• Search Engine Friendly Content
• Search Engine Friendly Formatting
• Search Engine Friendly Meta Tags
• Search Engine Friendly Links (Anchor Text)
• SWOT Analysis of Website
• Geo Targeting
• Canonical / 404 Implementation
• Yahoo site explorer
• How to make HTML and XML sitemaps
• Promoting Home page
• How to make Home, Sitemap, About me, Copyright, Privacy policy and its usage.
• Header and footer
• Search engine submission
• Promoting through Twitter
• Facebook marketing
• Three ways of link building
• Understanding of basic HTML code
• Concept of Dynamic and Static website/blog and it utility
• Website Architecture analysis
• Domain Name & Components of a Web Site
• What is RSS feed
• One way, two ways and three ways back linking
• IP Address and utility of search engine
• Error page definition and identification
• Redirecting to 301 and 302
• Working with an editorial calendar
• Link formatting and shorting
• SEO toolbar downloading and its utility
• Building internal links
• Building external links
• Creating link bait
• Exploring penguin: The new link approach from Google
• What is Spamming Tactics?
• Group posting
• SEO software introduction

     Off-Page Optimization

• What is Search Engine Marketing (SEM)?
• What is Social Media Managing (SMM)?
• What is Social Media Optimization (SMO)?
• What is Internet Marketing?
• What is the difference between Internet Marketing and SEO?
• Directory submissions
• Google listing
• Classified ads posting
• Blog and forum posting and comment
• Social and blog commenting
• Posting for press release
• Article submission
• Video submission
• Social bookmarking
• Social media (Facebook, Twitter and LinkedIn)
• Community advertising
• Blog marketing
• E-mail marketing
• XML-RSS Marketing
• PPC campaign Management
• Affiliate Marketing
• Directory submission
• Understanding Ecommerce
• The technical components of ecommerce
• Exploring ecommerce information architecture
• Producing ecommerce content
• Adapting ecommerce websites for international audiences
• Understanding Google+ and its utility
• Group posting

     Content Writing/SEO Content Writing

• Content Writing Fundamental
• SEO Content copywriting
• SEO content writing
• Proof reading for content

     

     Blogging

• Blog making and posting
• Concept of Wordpress
• Concept of blogger
• Concept of Weebly
• Concept of Tumblr
• Concept of Joomla

A first track course for all SEO aspirants. A 2 months extensive course with high quality learning experience with 100 percent guaranteed learning. A minimum course fees and an option to pay by installment. One of the great course in Kolkata for all persons, from beginners to advanced level learners. A complete Job Assured course.

Feel free to know more details and contact +919804635261

Email: gmit2013@gmail.com